SOLUTIONS FOR:
Sales &
Marketing
EVERYBODY HAS A BRAND
This time, it might be about the box.
Boxes don’t always matter, but branding does…and having your brand, or your customers brand represented and displayed properly matters.
• Having your product look dynamite when it arrives--matters.
• Having your product display on the retail floor--matters.
Branding matters to you and it matters to us!
What is your brand and who are you?
Is your company customer facing or consumer facing…maybe both?
Your brand and brand reputation can be hurt in the blink of an eye. Damaged packaging, blurry logos, poor shelf presence. It can all affect your brand. Pleasing customers and consumers is hard. Your corrugated and design partner shouldn’t make it harder.
Being ambassadors of your brand is important to us. We dedicate the time, effort and energy to go the extra steps to protect and shepherd your brand, because boxes may not always matter, but BRAND does.
Simplicity
Customers don’t buy the packaging; they buy the product. Display packaging can attract a customer, but the product is the point. The customer is buying what is inside. Effective display packaging is centered around the product, not the package design.
Clean lines, clear messaging, strong colors and well designed, rugged displays are the road to success in creating effective display packaging. A design that can be easily fulfilled that arrives looking great will always outperform something highly creative that falls apart during the long journey from fulfillment to the retail space.
Less is more. We only have a moment to engage a customer, so bold and simple graphic design is the key. Customers will not read a lot of text in a retail environment. For example, by using a QR code you can simplify the information on your display packaging and still give customers quick access to additional information, instructional videos, and promotions.
Structure First
A great looking display that collapses in the store is embarrassing and futile. Every day we find packaging in stores and on the shelf that are poorly designed to support the product. A key to good display packaging that sells is making sure the structure can withstand the inevitable mishandling it may receive and still perform.
Print Perfection
A great design with faded or mis-printed graphics is not going to sell.
Think about the how you will print the graphics from the beginning of the project and work with a printer that can meet the highest standard for color match, consistency, and precision.
At Tavens Packaging and Display we have display packaging in our blood as well as our name. We specialize in helping our customers meet tight deadlines with affordable, effective display packaging solutions.